Following the much celebrated new tourism campaign It’s More Fun in the Phillipines, DOT finally unveiled its international TV commercial. Shown in CNN, the TV commercial which lasted for 50 seconds, shows different memes created by Pinoys decribing their take on what is more fun in the Philippines.
Although the interval of transition between the images is a bit fast to read the captions, still it’s a good one in terms of its appeal and on being cathchy.
This is really getting to be a promising renewal of our tourism industry. With the success of WOW Philippines then, I know international tourist will continue to be WOWed because it’s really more fun here. And with the help of every Filipino netizens who are ambassadors on tourism to the world, I know that this campaign will bear fruit and become a succesful one.