“Sulit no more! It’s now OLX”
If you happen to go online today and wanted to visit sulit.com.ph to find something to buy but you are redirected to another website, don’t worry, your PC or laptop is not acting up. Starting today, Philippines biggest online classified ads Sulit.com.ph is now OLX.ph.
Sulit has announced that in the last quarter of 2013, they became part of international online classified ads network OLX. *OLX is an internet company based in New York City and Buenos Aires, Argentina. Their website hosts free user-generated classified advertisements for urban communities around the world and provides discussion forums sorted by various topics.
With the merger, Sulit has rebranded to OLX Philippines which according to them is part of their objective “to get the attention of every Filipino that now’s the time to make some changes of their own and join the millions of people around the globe like in India, Brazil, and Portugal, who have already used OLX to sell their things”. It also aimed at inspiring Filipinos “to re-think what they know about Sulit, and to re-think what they have to sell online.”
With the re-branding, minor improvements will be reflected on their website specifically the change in colors and more simplified ad forms. But their core functions which people learned to love and got used to will still remain.