Lazada receives Gold Standard seal from Reader’s Digest

Lazada Philippines joins other prestigious companies in the league of Most Trusted brands in the country for the year 2014

In line with Reader’s Digest’s 16th anniversary, the internationally renowned publication awarded Lazada Philippines as one of the recepients of their Trusted Brand 2014 Awards.


In an exclusive gala dinner held in Crowne Plaza Hotel Manila. the Philippines’ top Online Shopping Mall was given the Gold standard seal of approval as one of the most trusted brands in the Philippines alongside globally renowned companies like Apple, McDonald’s, and Shell and Philippine heavyweights like as ABS-CBN, Philippine Airlines, and Globe Telecom.

Annually, Reader’s Digest holds polls and gather insights from consumers of different walks of life, to find out which brands gained their trust and confidence. Segmenting the awards per category such as Consumer Electronics, Finance, Household Products, Personal Products, Food and Beverage, Health and Personal Care, Services, Motoring, and Telecommunications – Reader’s  Digest rounds up all the votes from the consumers and names those brands which are the most trusted for the year.

And this year, Lazada receives the Gold Standard seal on Online Shopping under the Services Category. The recognition is a validation of what the company has put up within the past two years of establishment in the Philippines has made significant impact on the consumers making online shopping effortless and risk-free for all.

True to its brand DNA of providing effortless and risk-free shopping experience, Lazada also commits itself to furthering this shopping experience with a strong customer service and logistics support – providing human interaction between the company and its shoppers more than the virtual interaction that they get from shopping at Lazada online.

Being one of the trusted brands in the Philippines, Lazada recognizes this not just an accolade to its past feats but as a stimulus to further innovate and improve itself to continue providing effortless and risk-free shopping experience to its consumers.

For updates on Lazada’s latest innovations, as well as activities, contests and promotions, visit their Facebook page at


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