The Department of Tourism (DOT) on Thursday, June 15, 2017 has cut its ties with advertising agency McCann Worldgroup after netizen uproad on the alleged tourism campaign rip-off.
In an official statement, DOT said they’ve decided to discontinue its partnership with McCann Worldgroup Philippines after reviewing the controversial tourism ad “Sights” which was alleged as a rip-off of the South African tourism ad of the same concept. DOT also said it is expecting public apology from the advertising agency after drawing flak and receiving negative feedback from the public.
DOT has been on the receiving end of irate and disappointed netizens after the launch of their latest tourism campaign ad which turns out to be a very closely similar concept of the South African tourism ad. Since it premiered last Monday June 12, 2017, netizens can’t help but callout the department and all the people responsible for the video for the neglect in checking similar if not perfectly duplicated tourism concept.
With their decision to drop McCann Worldgroup, the DOT has called on people to help them come out with the new tourism campaign ad which will bring back the focus on the tested brand “It’s More Fun In The Philippines”
Here’s the complete statement from the Department of Tourism regarding decision to cut ties with McCann Worldgroup Philippines.